IKEA x Febreze Collaboration.
Fighting Against VOC’s.
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For a university project with guidelines from DragonRouge, I was tasked with developing a collaboration between two brands. I decided to establish a partnership between IKEA and Febreze, aiming to address the issue of toxic VOCs found in homes, originating from air fresheners, candles, and aerosols.
Including a technique to visually represent the flow of scent throughout the room was a key consideration for me. I conducted several experiments and found that a light blue colour palette with a "Natural" and "Peaceful" tone captured this essence perfectly.
